Working online as independent Artist on Print on demand POD sites

Working online as independent Artist

If you're an independent artist looking to sell your artwork online, print on demand (POD) sites like Merch by Amazon, Redbubble, and Art of America offer a simple and accessible way to get started. As an independent artist on these platforms, you can upload your designs to be printed on a range of products, set your own prices, and earn royalties on each sale. In this article, we'll explore some tips for working online as an independent artist on POD sites.

How to choose the right platform for you:

When choosing a POD platform, it's important to consider the platform's audience and the types of products it offers. Merch by Amazon is primarily focused on apparel, while Redbubble offers a wide range of products, including stickers, phone cases, and home décor. Art of America is focused on high-end art prints and canvases.

Create high-quality designs: Your designs are the key to your success on POD platforms, so it's important to create high-quality, eye-catching designs that will appeal to buyers. Consider investing in a graphic design tool or working with a professional designer to create designs that stand out.

Optimize your product listings: When listing your products on POD platforms, be sure to optimize your titles, descriptions, and tags to make them more discoverable in search results. Use relevant keywords and provide detailed descriptions of your products.

Price your products strategically: When setting prices for your products, it's important to strike the right balance between affordability and profitability. Consider the cost of production, your target audience, and the platform's commission when setting your prices.

Promote your products: Once your products are listed on a POD platform, it's important to promote them in order to attract buyers. Consider using social media, email marketing, and other promotional tools to get the word out about your products.

Engage with your buyers: Engaging with your buyers can help you build a loyal fan base and generate positive reviews. Consider responding to buyer reviews, offering promotions or discounts, and providing excellent customer service to keep your buyers coming back.

In conclusion, working online as an independent artist on POD sites can be a great way to sell your artwork and build a successful online business. By following these tips, you can create high-quality designs, optimize your product listings, price your products strategically, promote them effectively, and engage with your buyers to build a loyal fan base and generate sales.

Can you recommend any other POD platforms?

Yes, there are several other print on demand (POD) platforms that independent artists can use to sell their artwork online. Here are a few additional POD platforms to consider:

Society6: Society6 is a popular POD platform that offers a wide range of products, including art prints, home decor, and apparel. They also offer a range of tools and resources to help artists market and promote their work.

Zazzle: Zazzle is another popular POD platform that offers a wide range of customizable products, including apparel, home décor, and accessories. They also offer a range of tools and resources to help artists create and sell their designs.

Fine Art America: Fine Art America is a POD platform that specializes in high-quality art prints and canvases. They also offer a range of other products, including home décor and apparel.

Spoonflower: Spoonflower is a POD platform that specializes in custom fabric printing. Artists can upload their designs to be printed on a range of fabrics, including cotton, silk, and polyester.

TeePublic: TeePublic is a POD platform that specializes in apparel, including t-shirts, hoodies, and tank tops. They also offer a range of other products, including phone cases and stickers.

Conclusion 

When choosing a POD platform, it's important to consider the platform's audience, the types of products it offers, and the commission structure. Be sure to research each platform carefully and choose the one that best fits your needs as an independent artist.